About REEDS Motor Group

For over a century, REEDS Motor Group has brought the best of vehicle purchasing to Cape Town. Our branches are located at Bellville, Claremont & N1 City.

Since opening our doors in 1909 our core business has revolved around selling new and used cars as well as supplying services and automotive parts.

Our Vision

Setting the benchmark of excellence in all spheres of the automotive industry. Excellence – strive for excellence in everything we do, to be the best we can possibly be.

Our Purpose

Adding value by providing automotive solutions. Creating value for ALL stakeholders, shareholders, customers, staff and suppliers.

Our Mission

We are an innovative, results-driven company, providing automotive solutions through exceptional customer experience and empowering staff. Innovative – improving the way we do business all the time – new ideas, being ahead of the competition, improving systems and processes constantly. Results-driven – we have to achieve the budgets, targets, goals and customer satisfaction levels. Exceptional customer experience – creating customers for life, by giving them the best service in the industry. Empowering staff – motivated, trained, enthusiastic / passionate staff, who make decisions for the benefit of the company and the customers.

Click here to view our Opel Value Poster and Isuzu Value Poster

The history of the Reeds Motor Group:

The REEDS Motor Group was born when two ambitious brothers, Arthur and Alfred Reed, started the first motor retailing company of its kind in South Africa. The A&A REEDS outlet, situated in Bree Street in Cape Town’s CBD, started trading in 1910.

The brothers provided general maintenance and repair services to the Cape’s then limited automotive drivers. In time their business started dealing in cars as well as servicing them. The following decades saw dramatic growth of the business, and before they knew it, the REEDS brothers had a company so big that larger corporations were taking note.

In 1949 A&A REEDS was taken over by the Bothner Group. After further expansion, the business was taken over by Stolly’s Motor Group in 1956. 1974 saw yet another takeover when the Lonrho Group purchased the outlet known as REEDS Delta at the time.

Just before the turn of the century, the company was taken over by an independent group called REEDS Delta (Pty) Ltd. Just five years later, in 2004, REEDS opened their Table View branch.

REEDS Tygervalley and REEDS Cape Town branches soon followed in 2005, just before the Parow and Table View branches merged to become REEDS N1 City in May of 2006. More recently, in December 2012, the REEDS Motor Group was taken over by CFAO Motors South Africa.

Presently, REEDS has the majority share of the OPEL, CHEVROLET and ISUZU parts, new cars and service market in the Western Cape.

With such a rich history of excellent growth and dedication to service, REEDS is still setting the standard of car services and dealerships across South Africa.

A variety of new cars on offer Opel and Isuzu

With a full range of new cars, REEDS Motor Group can cater to all your motoring needs. We stock everything from cheeky hatchbacks to spacious sedans and luxury cars to trail crunching bakkies.

To view our extensive range of brand new cars, click here

Our certified pre-owned cars

Our extensive range of used cars is comprised of our own brands as well as VW, BMW, Mercedes, Toyota and Hyundai to name just a few.

All the various makes and models undergo strict testing procedures under the G2 Promise before they reach the showroom floor, ensuring our clients peace of mind when motoring and a car they can trust.

To view our extensive range of G2 certified used cars, click here.

Value used cars

At times, our REEDS dealerships have older models or high-mileage vehicles on offer that are still

in wonderful condition but don’t quite fit the bill to be sold alongside


G2 models.

These are a great option for budget-conscious motorists who require a

dependable vehicle withan affordable price tag and the assurance that the car,

bakkie or SUV has been thoroughly inspected by the trusted auto experts at our

REEDS workshops. If this sounds like your type of second-hand vehicle, ask our

REEDS representatives about how to buy

Value Used Cars. It’s an

ideal way to break into the motoring market without breaking the bank.

Parts and services

REEDS Motor Group owns three modern, authorized workshops. These professional establishments are equipped with the latest technology in car diagnostics and technical equipment to provide top of the range automotive services and repairs to all Opel, Isuzu and Chevrolet cars.

Our highly trained and incredibly efficient technicians will make sure your car stays firmly on the road. For more information on our workshops and how to book a service, click here.

In addition, the REEDS Motor Group also offers the full range of OPEL, ISUZU, as well as Chevrolet Parts and Accessories. Since we supply our own parts, you can rely on us when it comes to replacing and repairing your car. For more information on this service, click here.